About Us

At Power Reels, we are dedicated to revolutionizing resistance training. Our innovative product combines the benefits of dumbbells and resistance bands into one compact, easy-to-use fitness tool.

Our Story

The idea for Power Reels came about when our founder, John Smith, was training for a marathon. He found himself constantly packing resistance bands, dumbbells, and other workout tools whenever he traveled. John thought there had to be an easier way to get an effective strength training workout in any location.

After months of research and prototyping, John launched Power Reels in 2018. Our flagship product was a huge hit with athletes, trainers, and fitness enthusiasts. Power Reels offered portable, adjustable resistance in a unique reel design.

Since then, we’ve continued to refine and expand our Power Reels line. We’re proud to be an industry leader in resistance training equipment and education.

Our Products

Power Reels resistance trainers utilize patented reel technology for smooth, steady tension. Our durable bands provide resistance equal to dumbbells or weight stacks. The adjustable resistance levels allow you to increase intensity as you gain strength.

Our current product lineup includes:

  • Original Power Reel: The OG that started it all. This versatile reel handles over 30 exercises and up to 50 lbs of resistance.
  • Power Reel Pro: Made for hardcore strength training with heavier resistance bands up to 80 lbs.
  • Compact Power Reel: A portable, lightweight version for travel and mobility. Handles up to 30 lbs.
  • Power Reel Extreme: Monster resistance levels up to a whopping 150 lbs! Ideal for elite athletes.

All our Power Reels feature ergonomic handles, rotating end caps, and snap-resistant cords. We use top-quality materials to ensure maximum durability and safety. Our products are rigorously tested for performance and reliability.

Our Mission

The mission of Power Reels is to make strength training accessible and effective for everyone. We want to empower people to improve fitness and achieve their health goals.

To accomplish this, we:

  • Innovate – We are constantly developing new, user-friendly fitness tools.
  • Educate – Our exercise library and training resources help people get the most out of our products.
  • Support – Our customer service team is ready to assist you before and after purchase.
  • Inspire – We love sharing customer success stories about reaching new PRs!

Our Training Philosophy

The Power Reels method is based on principles of functional strength training. Our workouts target multiple muscle groups at once for comprehensive results. We focus on dynamic movements from various angles to mimic real-life activities.

Training with Power Reels offers many benefits:

  • Time efficient – Simultaneously train upper and lower body or core and back.
  • Progressive resistance – Adjustable intensity provides constant challenges.
  • Flexible – Train anywhere with the portable design.
  • Joint-friendly – Fluid motions are low impact and safe.
  • Metabolic – Dynamic movements rev up your metabolism.
  • Functional – Exercises mimic motions used in sports, work, and life.

We provide over 200 exercise variations to hit every muscle from every angle. Strengthen your body and enhance performance with Power Reels!

Our Community

The Power Reels community includes everyone from weekend warriors to pro athletes. Diversity is our strength. We love connecting people across fitness backgrounds through shared training goals.

On our social channels, customers inspire each other by sharing training tips, workout videos, and stories of PRs achieved. We highlight community members who exemplify our values of perseverance, positivity, and passion.

Our annual Power Reels Summit brings together people from around the globe. There’s workouts, educational sessions, activities, and plenty of camaraderie. It’s the highlight of our year!

We also give back to the larger fitness community. Power Reels sponsors events, donates to causes, and partners with gyms or trainers to make fitness more accessible.

At the heart of our community are the connections forged through overcoming challenges together. We’re in this journey of sweat, struggle, and self-improvement as one team.

Our Team

The Power Reels crew includes fitness enthusiasts, product designers, engineers, marketers, customer service pros, and more. Although our roles vary, we all share a passion for our mission of making fitness fun and accessible.

Our diverse team fuels innovation. We believe creativity thrives when different perspectives are welcomed. Our staff train together regularly using Power Reels products. We pride ourselves on leading by example with healthy, active lifestyles.

Every team member goes above and beyond to contribute. At Power Reels, we value collaboration and growth. Our tight-knit crew brings out the best in each other.

Our Future

As fitness tech pioneers, we are always improving. Power Reels has exciting developments in store:

  • New product designs: More exercise-specific Power Reels are in the works for yoga, pilates, and boxing.
  • Enhanced durability: We’re testing new polymer materials to improve cord strength.
  • Premium features: Expect fitness trackers, wireless connectivity, and smart resistance auto-adjustments.
  • Expansion: We plan to spread our fitness movement globally through strategic partnerships.
  • Innovation: Our R&D team is busy perfecting the next big ideas in home gym equipment.

After the overwhelmingly positive response to our current products, we can’t wait to reveal what comes next. The future is bright when passion meets possibility.

Thank you for taking the time to learn more about our story. We hope you’ll join our community of fitness fanatics! Let’s train hard and inspire each other to become our best selves.